Our founding team is not a coffee professional, so how do we create high-quality coffee? Therefore, when we started our business, we set up a professional product team from a famous executive email list coffee brand internally, and externally invited the champion team of the World Barista Competition (WBC), namely the champions of Italy, Japan and China, who participated in the whole process of formulating our coffee. Match work. We have suffered some losses in terms of roasting technology. initial positioning was to hope that coffee would be better and fresher, so that executive email list Chinese people could drink more professional freshly ground coffee, so I listened to the advice of coffee masters to make the taste of specialty coffee. Therefore, the roasted beans we launched at the beginning of 2018 are medium-light roasted with strong fruit acidity. However, most of the commercial coffee that the public usually executive email list drinks is dark roasted, which is more than 2 months of cooked beans, which are bitter, mushy, and have a strong caramel flavor. The result is that people who know coffee will say that your coffee is delicious and professional, but executive email list many users who don't know much about coffee are complaining, saying that lucky coffee is sour. Later, we carried out internal reflection, and we still have to obey the public taste and make a convention. Therefore, in the third quarter of last year, it was decided to start medium-dark roasting, and the first choice was the roasting of coffee beans from the sun-dried West Damo executive email list production area in Ethiopia. As a result, the response was particularly good after the launch. This also gives us an inspiration, that is, to educate and cultivate the market, we should first conform to the convention, and then gradually change it, otherwise it may be thankless. In executive email list terms of brand strategy, we proposed the AnyMoment infinite scenario. Starbucks is a great competitor. Its founder proposed the third space.