Marketing is changing faster than ever. Those of you who aim to become T-shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads may provide some short-term results, but marketing strategies can’t rely on that. For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all, marketing activities thrive on iterations. And the more time you put into something, the better you become at it. That’s why in this collection of digital marketing trends, we’ve focused on eight trends that aren’t just industry fads but general directions that marketing is heading toward in 2022 and beyond. In this article, we’ll talk about the following: Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. Search intent is king Word of mouth is still a trend Privacy factors will impact digital advertising Omnichannel marketing is a must Video is an essential marketing channel Data changed marketing for good Frictionless experience is ideal for customers Remote work is here to stay 1. Search intent is king Search intent refers to the reason behind a search. Google tries to understand the meaning of our search queries and the category of information we’re trying to find. For example, Google ranks guides the highest for an informational intent query like “how to tune a guitar.” Informational search intent On the other hand, for a transactional query like “amazon,” Google knows a user is trying to navigate to the ecommerce website most relevant to their location (as opposed to finding information about the Amazon river).