4. Did I mention at least one thing that makes my product or service different from others? Every product or service has competition. If it doesn't have mailing list competition either no one has a need for the product or service, or it's only a matter of time before it does have competitors. Make sure that your customer knows why your product is better than the other that they could buy. Is your customer service/customer commitment better? Is your product higher quality? Is your price better? All of these can be measured in terms of value. The goal of your marketing is to convince mailing list your prospect that your product or services has better value compared to your competition. 5. Is my information accurate and my spelling correct? Often overlooked spell-checking is a very simple process. Have a few of fresh eyes look over your postcard before you print your piece. Computer spell-check is usually not enough. Simple spelling and grammatical errors discount your validity. How good can your company be if your customer thinks you can't even spell simple words? Also, ALWAYS check your phone numbers, and promotions for accuracy! TRUE STORY: A client printed 20,000 cards with the wrong phone number. Even worse, we have heard stories about a company who printed thousands of cards with a phone number that ended up being a competitor!