Apr 18, 2022
In Wellness Forum
Experts like to point out that covid-19 has stalled 10 years of e-commerce growth in just 10 months. There's less talk about how the Nepal Phone Number List pandemic has done the same to the tv industry and how that shift has impacted marketers' expectations of linear and over-the-top (ott) tv. ) and connected (ctv). But make no mistake, covid-19 has had a profound impact on both viewer consumption and marketer expectations, and there's no going back to the old ways of Nepal Phone Number List planning and executing. Tv purchases once life returns to "Normal" - whatever that may be. To be. One of the main lessons learned from the past year is that, in a very fragmented television landscape, the pandemic and television viewing the 2020 shutdowns have led consumers to watch more tv, with binge-watching becoming the Nepal Phone Number List new national pastime. Late-night comedy hosts joked about watching the entire catalog of netflix and hulu, but laughter aside, digital tv viewing minutes rose 25% from q1 to q2 in 2020, and 75% from the second quarter of 2019. As a marketer, whatever your audience, you knew they were consuming content on some form of television. Not only has consumption increased, but listening habits have also changed. Naturally, there have been some Nepal Phone Number List mega hits, but a nielsen study conducted with billboard and mrc data found that 54% of consumers have started rewatching episodes of old tv favorites. For many marketers, this trend was a missed opportunity to reach audiences through less crowded and cheaper impressions. At the same Nepal Phone Number List time, the television market itself has become more fluid. In less than 18 months, the market has seen the launch of numerous streaming services, including peacock, hbo max, paramount+, apple tv+ and disney+. That's all in addition to netflix, hulu, and amazon prime video, all of which create original content. For the consumer, linear, ctv, streaming and advanced television, all merged into one acronym: tv. Marketers needed to align with the consumer's way of thinking. They have unlimited ability to watch what they Nepal Phone Number List want, when they want, forever changing the game for traditional high-priced commercials sold mostly during upfronts.